Do We Really Want Fashion to 'Go Back to Normal?'

     

The question of whether we truly want fashion to "go back to normal" is complex and layered, especially in the wake of the pandemic. As we reflect on the shifts in fashion, several key themes emerge.

## The Shift in Fashion Norms

**Post-Pandemic Changes**  

The pandemic has fundamentally altered our relationship with clothing. Many have embraced comfort and practicality, leading to a rise in casual wear and a rejection of the rigid seasonal cycles that previously dominated the industry. Critics argue that the fashion industry has rushed back to its old ways too quickly, neglecting the lessons learned during lockdowns about personal style and comfort[4]. 

**Consumer Behavior**  

Fashion has historically operated on a seasonal schedule that often feels disconnected from real-world consumer needs. This disconnect has led to frustration among shoppers who feel pressured to keep up with trends that don’t align with their lifestyles[2]. The desire for a return to "normal" may not reflect a longing for traditional fashion, but rather a yearning for a more personalized approach that prioritizes individual expression over fleeting trends.

## The Role of Influencers and Social Media

**Influencer Culture**  

The rise of social media has transformed how fashion is marketed and consumed. Brands increasingly rely on influencers to reach consumers, leading to a homogenization of styles and a focus on viral trends rather than unique personal expression. This shift raises questions about authenticity in fashion—are we seeing genuine styles or merely curated images designed to sell products? Many former fashion bloggers lament the loss of individuality in favor of cookie-cutter content driven by sponsorships[3][4].

## The Future of Fashion

**A Call for Reflection**  

As we contemplate whether we want fashion to revert to its pre-pandemic state, there is a growing call for reflection on what "normal" means. The desire for change is palpable, with many advocating for a more sustainable and inclusive approach to fashion that values creativity over commercialism. This perspective suggests that rather than longing for a return to normalcy, we should embrace the opportunity to redefine what fashion can be—more inclusive, diverse, and reflective of individual identities[1][5].

In conclusion, the question isn't simply whether we want fashion to return to its previous state but rather how we can evolve it into something that better serves our needs and reflects our values in this new era.

Citations:

[1] https://www.permanentstyle.com/2020/10/fashion-is-running-out-of-ideas-faster-and-faster.html

[2] https://en.wikipedia.org/wiki/Fashion

[3] https://www.reddit.com/r/femalefashionadvice/comments/5yedm2/are_fashion_blogs_becoming_obsolete/

[4] https://www.elle.com/fashion/a36477027/post-pandemic-fashion/

[5] https://www.fashinfidelity.com/blog/stay-home-and-start-a-fashion-revolution

[6] https://blogs.exeter.ac.uk/genderatwork/2022/03/31/post-lockdown-femininity-fears-the-return-of-revenge-dressing/

[7] https://www.powersutra.co/blogs/news/welcoming-back-the-normal

[8] https://www.edits-styling.com/blog/2021/2/25/how-to-fall-back-in-love-with-your-clothes-again-post-lockdown