5 Examples of Shoppable Content Done Right: Inspiration and Best Practices for Creating Your Own Shoppable Content Strategy

 

5 Examples of Shoppable Content Done Right: Inspiration and Best Practices for Creating Your Own Shoppable Content Strategy

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Shoppable content is a powerful tool for e-commerce businesses looking to boost sales and engagement with customers. By allowing customers to shop directly from your digital content, you can make the purchasing process more seamless and increase the likelihood of conversions. But how can you create shoppable content that truly resonates with your audience? In this blog post, we’ll explore 5 examples of shoppable content done right, along with best practices and inspiration for creating your own shoppable content strategy.

1. Nordstrom Nordstrom is a great example of a brand that has mastered shoppable content. Their Instagram account features a “like2buy” link in their bio, which takes users to a shoppable landing page where they can browse and purchase products featured in the brand’s Instagram posts. Additionally, Nordstrom also includes shoppable links in their Instagram Stories, making it easy for users to purchase products they see in real time.

Best practice: Make it easy for customers to purchase products featured in your social media content by including shoppable links or directing them to a shoppable landing page.

1. Sephora Sephora’s “Virtual Artist” feature is a great example of how shoppable content can enhance the customer experience. The Virtual Artist allows users to try on different makeup looks using augmented reality technology, and then purchase the products used in the virtual try-on directly from the Sephora website.

Best practice: Use shoppable content to enhance the customer experience and make it easy for customers to purchase products.

1. IKEA IKEA’s “Place” app is another example of shoppable content done right. The app allows users to place virtual furniture in their home using augmented reality, and then purchase the products directly from the app.

Best practice: Use shoppable content to allow customers to visualize products in their own space, making it easier for them to make purchasing decisions.

1. Glossier Glossier’s “Into the Gloss” blog is a great example of how shoppable content can be used in a blog format. The blog features product reviews and recommendations, with shoppable links that allow readers to purchase the products mentioned in the post.

Best practice: Incorporate shoppable links into your blog content to make it easy for readers to purchase products.

1. Domino’s Pizza Domino’s Pizza’s “Anyware” platform is a great example of how shoppable content can be used in a non-traditional way. The platform allows customers to order pizza using a variety of channels, including voice-activated devices, smartwatches, and even Twitter.

Best practice: Think outside the box and consider how shoppable content can be integrated into other areas of your business, such as ordering or customer service.

In conclusion, shoppable content is a powerful tool for e-commerce businesses looking to boost sales and engagement with customers. By incorporating shoppable links and features into your digital content, you can make it easier for customers to purchase products and enhance the overall customer experience. Use these examples and best practices as inspiration for creating your own shoppable content strategy.