Content Marketing Guide: Everything You Need to Know And Tools To Use
Content Marketing makes it possible to create an immersive environment for potential customers to discover how your product or service will solve their problems or realize their desires. By applying this strategy, you can drive clients to buy decisions.
How To Create An Effective Content Marketing StrategyThis strategy is capable of attracting, involving, and creating value for a brand’s audience. This method builds a positive perception of your brand and generates more business for your enterprise.
It is no more a market trend, but a strategic investment to achieve more business success. With Content Marketing, a brand can gain more relevancy and visibility online and grow identified by its customers.
Why use Content Marketing?
If you choose to work with social media marketing, you will need relevant content. The same happens when you pick email marketing or corporate blogs: you will always need the content.
The biggest specialists in the world agree that content is king. By using it, you may achieve a few different objectives types in many ways, like teach to people how to use your product or service to solve their problems.
SEO for Beginners: Essential SEO Writing GuideYou have to remember that today people have the power to choose which content they will consume. They are immersed in a sea of information and you should give them the best options if you want them to pick your brand.
Benefits of Content Marketing?
1. Attracts visitors and grows your site traffic
Helping people find your company among a giant quantity of information available online is a big challenge, but the content makes you findable, especially for search engines like Google.
2. Creates value for your audience
The content you create and offer to your customers is not just useful, it gives a necessary message to the right people, at the correct time they need.
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It will exceed the expectations and will turn you into an authority on that subject, generating value for you and your audience.
3. Engages your audience
When you give your audience relevant and useful content, they will consider it so incredible that they will share it with their friends and followers. And that’s not all: people will interact with your content in another way too, like leaving comments and reactions.
4. Generates a positive brand perception
Beyond all you read, Content Marketing helps your audience in a moment that it needs, and people tend to make business with brands that they already know, instead of unknown companies.
5. Drives sales to the next level
Sales are the principal goal, for sure, even when there is another secondary. Content Marketing may be present in all stages of the buying process driving your audience until the final decision.
When you adopt Content Marketing, you win bigger coverage, reaching more and more consumers, but targeting them most effectively.
As we’ve said before, you can teach your audience why they need your products and services, and that way you’ll sell more easily and on a larger scale.
6. Generates more leads
The most important site or blog goal is lead generation. It is part of the strategy that will drive sales, once each lead is a probable client.
Even if your site already has visitors, when you invest in Content Marketing, you can convert them into leads, offering attractive that stimulates them to leave useful information to close a deal.
7. Reduces Customer Acquisition Cost
Customer Acquisition Cost (CAC) is a metric that indicates the cost invested in the marketing and sales areas to acquire each new client.
Content Marketing can have a lower CAC because one piece of content can reach a large number of people.
So, beyond reducing CAC, content brings more value to your business and contributes to helping your clients without the need for your sales team’s efforts, making it free to focus on a more personalized and assertive approach.
8. Increases the client’s lifetime value
The lifetime value is the total value spent by the clients on your business. If you offer relevant and usable content to your clients, you’ll keep them for more time on your base.
They will feel important when perceiving that your brand keeps thinking about how to help them solve their problems, even after they closed the deal.
10 free content writing tools for freelance writers
1. CoSchedule Headline Analyzer
One of my personal favorite content writing tools, the CoSchedule Headline Analyzer helps you create more engaging headlines that can perform better on search engine results and social media.
After all, the headlines you create should be interesting and compelling enough for people to read the entire post. The tool analyses the complete headline according to character length, word balance, and powerful words that are known to do well.
2. Cliche Finder
Do you know how sometimes you end up using the most cliched words and phrases in your articles over and over again? And you don’t even notice them until you are editing your article for the last time?
The Cliche Finder is a content writing tool that helps find repetitive and overused words or phrases in your content that don’t add any value to the article.
3. FocusWriter
FocusWriter is a desktop application that offers distraction-free writing. You can choose a background of your own or one of the preset backgrounds available in the app. You can also set a time limit or word counter.
One of the main reasons why I like this content writing tool is that — It’s a software app and doesn’t need the internet to work. That means you can truly disconnect and focus on your writing.
4. 750 words
The 750 words web app does exactly as its name states — It motivates you to write 750 words every day.
It is your personal space, so you can write anything and everything that you want. It’s all about writing every day and developing a habit.
5. HubSpot’s Blog Ideas Generator
Struggling to find a topic to write about? HubSpot’s Blog Ideas Generator can help you suggest article ideas based on what you are planning to cover. All you have to do is enter nouns relevant to your niche and HubSpot will give you five blog ideas.
6. Hemingway Editor
For new writers, Hemingway Editor is a great tool to improve their writing skills. The app can highlight all the hard to read and complex sentences and it can also offer suggestions to replace difficult or confusing phrases with simpler ones.
7. Grammarly
Grammarly claims to check the complete grammar of your content. But the reason this tool isn’t at the top of my list is because of two reasons:
It isn’t as effective as it claims to be
To get access to all of its features, you need to buy a premium subscription
Even with the premium version, the tool would only be able to find at most 20-25% of issues in the content. I would suggest using Grammarly just to quickly see any commas you might have missed, wrong articles, or passive voice. Apart from that, Grammarly cannot detect major grammar issues.
8. The Most Dangerous Writing App
You can set words or time goals and start writing. It’s the most dangerous content writing tool because if you stop typing for more than five seconds, you end up losing everything you wrote. Everything! There is no mercy.
9. Dropbox Paper
Dropbox Paper offers a very minimalistic interface for you to write. It doesn’t have too many editing options, but there is something about a plain white screen with crisp fonts that just makes you want to write more.
10. Zoho Writer
Zoho Writer seems like a more visually appealing form of Google Docs. It has all the editing and forming features you might need, and it syncs content just the same way as Google Docs does. It also allows collaboration and third-party integration.
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