https://www.nupurandworld.com/post/best-digital-marketing-tools
There are thousands of digital marketing tools. With such a design of options, selecting the best tools for your needs can be a long and powerful process.
To make life a little easier, we’ve put together a list of some of our favorite digital marketing tools.
1. Google PageSpeed Insights
The success of a website is defined by user satisfaction and website page loading speed is a significant determinant for user satisfaction.
Using this tool for getting the speed insights of my website pages, so that you can improve the website’s performance.
Most importantly this tool helps to analyze loading time for mobile as well as for desktop along with the possible ways to improve site speed.
Google PageSpeed tool can help you in improving your website speed and making your website SEO friendly.
Firstly, Shows web page speed insights for mobile as well as for desktop.
Secondly, Provides the possible ways to optimize the website speed
2. Google Optimize
When driving traffic to your website, one of the most important things is to ensure your pages are high-converting.
An optimized landing page will result in more conversions and drive more revenue for your business.
Google Optimize is the recommended tool for optimizing websites and landing pages.
To clarify, it lets you set up A/B and multivariate tests in less than 5 minutes. (It’s also free to use!)
To get started with Google Optimize simply go to their website, create a profile, and add your website.
You can start by creating an Experience (e.g. A/B test or multivariate test). Then selecting which variants you want to change.
With Google Optimize, can test various elements including:
Call to Actions (CTAs)
Titles and subtitles
Images and videos
Product descriptions
Page templates & layouts
3. Google Analytics
In addition to A/B testing, analyzing your website traffic is also important for online businesses. To get a full picture of your website’s metrics, you’ll want to use Google Analytics.
Google Analytics can help you collect and track metrics like:
Daily website visitors
Audience demographics (age, country, gender, etc.)
Traffic sources (social, email, organic search)
Website behavior (bounce rate, conversion rate, site speed)
Conversion rate (e.g. add to cart, purchase rate, repeat purchase rate)
4. SEMrush
SEMrush has everything everyone needs to reveal untapped keywords and size up the competition, create rank-worthy content, and boost your backlinks. All in the name of better visibility.
It does so while coaching you with handy tips, writing assistants, and advanced SEO techniques, so you can keep improving your craft and get the most out of its toolkit. SEMrush even makes SEO fun!
There’s a handful of great free tools you can get started with before you commit to a monthly plan, so there’s no excuse not to get started today.
5. Google Trends
Whenever I think about writing a blog or running a search campaign, I use the Google trends for keyword researching.
Google trends give me a glimpse of how keywords perform over time.
Certainly, this tool also provides us geographical and related terms. I suggest this tool to everyone because you can perform deep keyword research and you can also compare two search queries with each other.
Key Points
Firstly, Show the trend for a keyword that helps you in finding the content idea.
Secondly, Show you sessional spikes and geographical based difference for a keyword at a glimpse.
6. UberSuggest
UberSuggest is the greatest ever free digital marketing tool, if you are looking for free and relevant organic traffic to your Website, then you must get familiar with uber suggest.
This tool by digital marketing pioneer Neil Patel is the best free keyword and competitor research tool that every digital marketer should leverage.
This tool comes with features that many tools are charging for.
Free
Keyword research with CPC and CTR
Traffic Analysis
Backlink Analysis
Content Ideas
7. Google Keyword Planner
Google Keyword Planner (GKP) is critical for determining your digital marketing tool landscape.
Increasingly, communications between businesses and prospective customers happen over search.
Google Keyword Planner allows your company to find the keywords that help you achieve brand visibility on the search for your target audiences.
5 Digital Marketing Trends Everyone Should LearnIntroduction To Digital MarketingIn Conclusion, try these tools for free and comment below how these digital marketing tools helped your online presence.
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