How to Use Facebook to Market Your Business-Read Now!
More than 1.4 billion people use Facebook every single day, and many various times a day.
Your possible consumers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands.
Once you’ve created your Page, you can use it to create content, share your contact information, link to your website, build a product catalog, and communicate with your customers.
Marketing Plan – How to Build A Social Media Marketing PlanFacebook Page: How to create a Facebook Page for your business
Step to set that Facebook Page up . Here’s how:
1. Head to facebook.com/pages/create (Note: you’ll need to be logged in to your account to get started, but don’t worry: your personal info won’t appear on your new Business Page.)
2. Choose your page type: Business/brand or Community/public figure
3. Enter your business details.
4. Upload your profile and cover photos. Make sure to use the optimum image sizes for Facebook.
5. Click Edit Page Info: here, you can fill in your description, contact information, and any other relevant details like operating hours.
6. Click Create Page @Username to make your vanity URL. This can be up to 50 characters long and helps people find you easily on Facebook.
7. Click Add a Button under your cover photo to set up a call to action like “Shop” or “Contact Us.”
8. Pat yourself on the back: You just launched a Facebook Business Page into the world! And she’s beautiful!
Facebook algorithm: How the Facebook algorithm works
The most recent post will always appear at the top of the News Feed. But as more and more people and businesses join and post on Facebook, there were so many posts on everyone’s News Feed that it became difficult to go through every post on our News Feed.
15 Best Social Media Tools For Blogs And Business To Grow. Read NowSo Facebook introduced a system to help organize the posts we see on our News Feed. The system is often known as the Facebook algorithm.
The Facebook algorithm uses many different factors to determine how relevant a post might be to each one of us and shows us the most relevant posts at the top of our News Feed.
Type Of Facebook
1. Facebook text post or status post
They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option.
Text posts can also be useful for sharing important information your audience might be seeking out on your page, like ticket availability or opening hours.
2. Facebook photo post
Product-focused businesses, photos that show the goods in action can be effective.
An eye-catching photo (or illustration or info graphic, we’re not picky!) is a great way to catch the attention of a potential customer scrolling through their news feed.
3. Facebook video post
Video posts see even higher engagement rates than photo posts do. Whether it’s for a short-and-sweet video announcement or a longer, artfully shot vid with a narrative, video can be incredibly compelling.
On Facebook, video plays automatically in the news feed, so you’re all but guaranteed to catch users’ attention.
4. Facebook Live video post
Facebook Live video is a live-streamed broadcast, right on your Facebook Page.
Live video is an intimate, authentic way to connect with followers. These broadcasts can be used for Q&As, behind-the-scenes tours, product demos, and much more.
5. Linked content post (aka link posts)
A link post is a post that shares a URL with your followers. Just paste a link into the composition box, and a preview of the website will automatically preview.
You could share a link to your website, but you could also share content from other sources — like an interesting think piece about your industry.
6. Facebook Stories
Facebook Stories are photo or short video posts in a vertical format that disappears after 24 hours. Photos appear for five seconds, and videos can be up to 20 seconds long.
7. Pinned post
A pinned post is any regular Facebook post that stays put at the top of your Page. This ensures it’s the first thing people see when they visit your Page.
You’ll have the option to “pin post.” You can tell when a post is pinned because it’ll say “Pinned post” right above it.
8. Facebook Watch Party
Watch Parties are a way to screen a public video on Facebook in real-time, so you and your Fans and Followers can experience it together.
How To Plan And Create Social Media Schedule And StrategyThis is a great way to build buzz for a new product launch, or a world premiere of a music video, by making a standard video into an event.
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