Understand How To Use Hashtags In Social Media Strategy
Understand How To Use Hashtags In Social Media Strategy
The hashtag became essential in social media but how and why to use hashtags properly in your social media strategy will explain in this post.
Hashtags can increase awareness, getting your content seen by more people than just followers, and increase your social shares.
Best Digital Marketing Tools Everyone Should Use For WebsiteThink of hashtags as a way to connect social media content to a specific topic, event, theme, or conversation.
They also make it easier to find posts around those specific topics, because hashtags aggregate all social media content with that same hashtag.
Why use hashtags?
1.Increased engagement with your followers
This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.
A branded hashtag can be an effective way to promote your business and drive the conversation.
2.Add context to a social media post
Using a hashtag can be a simple way to review what you’re talking about, without using up valuable characters or writing repetitive captions.
3.Help your target audience find you
Using a few popular hashtags can be another way to help new users find your brand.
How To Use Hashtag
1.Keep it simple and relevant
Your hashtag should be short, well-defined, and simple to spell. It should give your audience a clear idea about the topic of the conversation.
The hashtag helps to categorize your content and let people follow a trend and even help you to engage with a community.
2.Utilize trending hashtags
By using a trending hashtag in your content update, you can get your message seen by a much larger audience.
3.Use hashtag on multiple social media marketing channels
Hashtags give your brand more exposure so you can spread the word about your product to a massive audience.
Twitter: Because of character count restrictions, please don’t use more than 2 hashtags per tweet for best engagement.
Facebook: Use 2 hashtags on Facebook try one popular hashtag and one custom hashtag for your brand.
Instagram: It allows up to 30 hashtags, however, keep it to no more than 11 per post for the highest level of engagement.
LinkedIn: There is no limit on the usage of hashtags. But it has been recommended to limit it to a maximum of 5. Otherwise, LinkedIn Algorithm could mark your posts as spam.
Pinterest: Use only 2 hashtags, it’s a category of search so use your unique hashtag to help pinners to find relevant content.
4.Do'nt overuse hashtags
Make sure to use a maximum of two hashtags for each post. Including too many will leave the impression that you are spamming your followers.
Use these organizational tools when it makes sense to use them and you’ll reap the rewards of a more engaged subscriber base.
5.Be specific and unique
As a marketer, you want to able to reach your community with the use of a hashtag, especially during special events and Twitter chats.
Where to find hashtag:
Find relevant hashtag and use-
Be the first in using trending tags to get more exposure for your content and brand
Find trending hashtags on Twitter & Google+
Hashtag analytics & monitoring sites
How To Plan Strategic Management For Digital MarketingA hashtag is a word or a group of words preceded by a pound (#) sign, which is used to categorize and find conversations around a particular topic or trend.
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