Email Marketing Is Best Option In Digital Marketing
Looking for ways to connect and build relationships with their leads and customers. Email Marketing is one of the best options why? Check Full Post
5 Digital Marketing Trends Everyone Should LearnIntroduction To Digital Marketing1. Email marketing is cost-effective.
Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.
there are very little costs involved with email marketing.
This is also relatively inexpensive to maintain over time, allowing small businesses to get more for their marketing spend.
One of the top reasons why email marketing is so effective for small businesses is that it provides a strong return on investment.
2. Reach more mobile customers
The number of consumers using mobile devices daily continues to rise. Statistic predicts that the number of worldwide mobile phone users is expected to surpass five billion this year 2019.
Emails being read on smartphones or tablets, email marketing proves to be an effective tactic for helping businesses reach and engage those consumers that are using their mobile device.
Any images or videos that you do use within your content should be small so that they can quickly and easily load and be viewed on a mobile device.
How To Create An Email Marketing Plan That Works3. Personalize content for better response rates.
Email marketing. Using email, you can attract and retain customers with personalized messages that promote your content, brand, and product.
You can segment contacts and use personalization techniques to deliver messages that customers can’t ignore.
Email marketing makes it easy to personalize the messaging and content you deliver to subscribers.
Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on.
This can improve both your open and click-through rates as well as your overall conversion rates.
4. Email messages have a longer lifespan than social posts.
Email provides a credible, long-lasting way to connect with subscribers.
Sure, you can reach subscribers with a Facebook meme or a tweet, but the lifespan of social posts fade quickly.
Research shows a tweet’s lifespan is 18 minutes, according to Moz.
5. Action Oriented
Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.
Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.
As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.
This means not just sending out newsletters, but also using email automation based on the triggers of your customers.
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